Basic Watch TerminologyĬase – the ‘body’ of the watch, which houses the internal moving parts. Rolex keeps making mechanical watches, markets itself on heritage and craftsmanship, and becomes the prestige brand for yuppies in the 1980s. I own this one! Click here to read my Rolex Explorer review and history.ġ960: A specially designed Rolex is also carried to the LOWEST point on earth, Challenger Deep – 10,911 meters underwater.ġ963: Rolex invents the first racing chronograph – the Cosmograph Daytona.ġ970s: The ‘Quartz Crisis’ decimates the Swiss watch industry – the market is flooded with cheap Asian quartz watches. Geneva has been the heart of the luxury watch industry since the 16th century, when a Calvinist ban on jewelry drove out-of-work jewelers to team up with watchmakers.ġ926: Rolex invents the first waterproof watch, the Rolex Oyster – endorsed by Mercedes Gleitze, the first British woman to swim the English channel. He later says, “A good genie whispered in my ear: ‘ Rolex.' “ġ919: Rolex moves to Geneva, Switzerland, where its headquarters remain to this day. Brief Rolex Watch Historyġ905: Hans Wilsdorf and his brother-in-law Alfred Davis start a watchmaking company in London, calling it ‘Wilsdorf & Davis'.ġ908: Hans Wilsdorf decides they need a translatable and attractive brand name – so he makes one up. When you buy a Rolex, you're buying a timepiece with a heritage that stretches back through time. It has its own gold refinery and makes alloys that can’t be copied by anyone else. Rolex is one of the only watchmakers in the world to make almost every component “in-house,” including the metals it uses. Plus they test the cased-up watch to +2/-2 seconds' deviation per day. Today all Rolex movements have chronometer certification. Rolex is an industry leader in precision, and was the first in the world to receive a Chronometric Precision certificate. For example, all Oyster Perpetual models are tested under water pressure 10% higher than their rated depth, and dive watches are tested at pressure 25% higher. Rolex built a reputation for being the most reliable watch, especially for dive watches – the Submariner (1953) was the first watch waterproof to 100 meters. ReputationĪ 2019 study by the Reputation Institute ranks Rolex as the world’s most reputable company.īefore watches were luxury items they were tools. Even non- watch geeks recognize them and know the clout they signal.Ī survey of wealthy Americans (household income over $100,000) by investment bank RBC Capital Markets found that 12.3% want to buy a Rolex in 2019 – no other watch came close. They’re the most instantly recognizable watches in the world thanks to their standard case designs and limited bracelet selections. Rolex is THE name in status-symbol watches. You use the service on your own risk.Buy Rolex Watches #1. To use the service you must be able to add HTML directly to your web page and IFRAME tags must be allowed. If more than two clocks/timers are used, a separate link to should be provided on the page. You may place up to six clocks and countdown timers on a single page. A small preview window at the bottom right corner of your web page should also appear next to the form. Use the form below to customize your own countdown timer.
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